Every kind of customer has a different opinion about shades. You might like that they are just right for your outfit or don’t want to be bothered about their whereabouts, but for most, their purpose is to protect you from bright light. Sunglasses brands often manage to captivate everyone with their fine frames and designs.
This year, Hawkers was named one of the best sunglasses brands in the world for their memorable collaborations and creative designs. Articles have drawn attention to their new Hawker’s One Venom Hybrid sunglasses, which offer ground-breaking innovation in four color choices, provide UV400 protection, and include anti-slip nose pads.
Leopoldo Alejandro Betancourt Lopez is the name that has become trademarked with Hawkers, as he was responsible for much of their early success. In the sections below, we’ll explore how Alejandro Betancourt Lopez used his hard work and resourcefulness to entice a younger audience. Hawkers draw in its young following partly due to its social media popularity. Since his early days, Betancourt has advocated using platforms such as Facebook and Instagram for advertising since they reach a larger audience.
Alejandro Betancourt Lopez eventually took control of the company and discovered that the profits weren’t expanding enough to compete with its rapid expansion. The company needed a plan that wouldn’t break the bank but give them an international presence.
The company utilized social media to identify actual Hawkers fans and rewarded them for wearing the brand’s sunglasses by collaborating with Alejandro Betancourt Lopez. The company strategically positioned itself on social media, which helped enhance its brand visibility.
In time, the company’s responsibility to its customers has become more apparent, especially in North America and Asia. These markets have been successfully captured with the help of deeper customer relationships.
The company has made taking on emerging markets less risky by continually building up trust and expanding its brand awareness over time. Because of this strategy, the company could expand and break into international markets.