Star Dance Project

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Pamela Baer is a renowned businesswoman, who hails from Texas. She attended the famous University of Texas located in Austin to pursue her degree in marketing and finance. She later moved to New York City where she established a successful and expansive career in financial services before venturing into the business world.

She later got married to Larry Baer, the Giants CEO, and together relocated to the Bay Area of San Francisco where they raised their four children. Pam Baer got involved in a series of philanthropic projects in San Francisco demonstrating her ability to include people in fundraising events and at the same time support community-building experiences.

Philanthropy has always been a crucial part of Pam Baer and was embedded in her since she was young. However, she made healthcare for the underprivileged her mission after her son’s health was restored at the San Francisco General Hospital after suffering a major accident.

Pam was inspired and thrilled by the distinguished lifesaving service and care at the hospital and later joined the San Francisco General Hospital Foundation (SFGHF). She served on the foundation’s board of directors and was later named the first-ever Lifetime Director of the Board in 2018. Up to date, Pam has pioneered the foundation to raise an excess of 250 million dollars.

The Hearts in San Francisco Project is one of Pamela Baer signature collaborations. It is one of the highly anticipated events that seeks to support local artists together with their jobs in san Francisco. This initiative that is held across the city gives a platform to the Bay Area artists to showcase their heart sculptures that are later auctioned off and the proceeds donated to the SFGH Foundation. Pam also convinced Tony Bennett to paint a permanent heart sculpture in Union Square. In 2004 during the Hearts Project, Tony performed his emotional and iconic song dubbed” I Left My Heart In San Francisco.” Refer to this page for related information.


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