Doe Deere “Queen of Unicorns”

Doe Deere, who is also known as the “Queen of Unicorns” gives us some insight into her extremely successful cosmetic line, Lime Crime. Doe grew up in Russia and came to the United States at the age of 17. She is now currently residing in Los Angeles. Doe is someone who has dreamed big since she was a child and she had the dream of being a musician, which is what she did when she moved to New York City. Doe has entrepreneurial skills beginning at the young age of thirteen, when she sold temporary tattoos and marketed them to others by wearing them and making them cool. Being a musician also helped give Doe the career and marketing skills she needed to make her make up line a success.


Doe spent most of her years in the United States, in New York City. She lived there from 1998 to 2012 starting in Manhattan and then spent 9 of those years in Brooklyn, which is where she started in a band. Her band is also where she met her now husband, who performed in the band with her at the time. They were both songwriters and promoted the band together. This helped them from the beginning to collaborate well together.


Doe wants young women who have the same ambition as her to know how important it is to follow their hearts. She believes everyone has something special and unique about them and if they can tap into it that is when they will really shine ( Growing up, Doe often felt alone in her thinking from everyone else but eventually realized that many others had strong, similar thoughts and feeling, and that was how her make up line, Lime Crime, came about. The Unicorn Queen love(d) bright colors but had difficulty finding them in stores because the market was geared toward natural looking make up. This led Doe to begin making her own bright colored make up. To her surprise, many other girls also liked the bright colored make up, thus the reason her make up line became so profitable and such a success. There was a clear market for it.


For Doe, make up allows her to express herself and be who she is without judgement. Having majored in fashion design, Doe believes fashion, make up and hair go hand in hand when it comes to expressing oneself.