Fabletics set out to be able to help all women who wanted to have affordable and stylish options for the clothing that they were wearing to work out in. Kate Hudson came up with the idea for the brand because she wanted people to know that they were able to get more out of the clothes that they had and the options that they had to choose from when they were working out. The Fabletics brand was designed not only for convenience but also for the sake of being able to offer women the ability to buy clothes that were far less expensive than what they were used to.
The brand was created out of a need to make things better and to show people that they could do more. The marketers of the brand knew that most women simply did not have the time to shop for themselves and really did not have the time to shop for the clothes that they were going to wear to workout in. This was something that gave the brand the idea behind what they were doing. Recently, two big-name blogs chose to review Fabletics and let people know just how the style quiz and the reverse showroom method worked.
The Krazy Coupon Lady was inspired to create a blog that reviewed the products. She purchased them herself and chose to use the clothes to get the review information from. This was something that allowed her to be completely honest about the process so that she would be able to get more out of the options that she had. She also wanted to show people that the clothes were good. She loved the style quiz and was satisfied with the clothes. The best part for the KCL? The price of the clothes!
Another blog, A Foodie Stays Fit, decided that she was going to review the clothing brand, too. She wanted to find great athletic clothes that she could work out in and feel great about herself in so that she would be able to get more out of the options that she had. She knew that doing this was something that would make her feel good about herself and would give her all of the options that she needed. When A Foodie Stays Fit tried the clothes, she found that the best thing about Fabletics was the convenience that came with the company.