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Starting a new business is all about risk-taking. However, if you have the right strategies, you can mitigate the risks and improve your chances of success. Hawkers Co is a popular brand in the fashion industry and has also built a huge name on social media. The main reason why the company generates revenue of $100 million per year is its leadership team. Alejandro Betancourt Lopez, the current president of the company, played a significant role in the success story.

Initially, Hawkers Co began as a technology company. While looking for money to fund other business ventures, the four founders stumbled into the business of selling sunglasses. In the beginning, the four founders encountered many hurdles because they were all new to the fashion industry. The production costs were eating up their profits. Eventually, the founders met with investor Alejandro Betancourt Lopez and the journey to glory began.

By the time he got recruited by Hawkers Co, Alejandro Betancourt Lopez was a well-known entrepreneur in his asset management company O’Hara Administration. The exposure Betancourt got from his company made him understand why some ventures succeed while others fail.

One of the brand’s core values is selling high-end value at low-end prices, which Alejandro Betancourt Lopez tapped into immediately. The company’s target market is the young audience, who are active on all social media platforms. Since 90% of the glasses are ordered online, Alejandro planned to invest in social media through influencers to reach more young people.

The influencers showcase the sunglasses while they are outdoors, and as a result, the company’s Facebook page has more than 6 million followers. Clients prefer buying sunglasses from Betancourt’s brand because they get similar quality to well-known brands like Dolce & Gabbana at discounts of up to 80% off. The brand is also known for its honesty to the clients and listening to their complaints. Recently, the company expanded to contact lenses with the same business model of giving clients quality at low prices.

Alejandro believes that you need to surround yourself with positive people who deliver high performance for any business to succeed. Refer to this page for additional information

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