Fabletics is a new age athleisure brand that has been competing incessantly with bigger e-commerce giants like Amazon since the time it was launched back in the year 2013. The company grew so fast in this highly competitive industry because it knew from the very beginning what it wanted to achieve and its target audience. At the time Fabletics launched its athleisure product range, there weren’t many brands that offered athleisure wear for women specifically at a low cost with high-quality. The companies that did provide quality did so at exorbitant prices, and the ones that were affordable had inferior quality products. It left a massive gap in the market that needed to be filled, and the founders of Techstyle Fashion Group, the parent company of Fabletics, knew that.
It is what pushed Adam Goldenberg and Don Ressler to start Fabletics, a company that now offers one of the most versatile and highly fashionable products in the athleisure category for women. The products of the company are fashionable, and new styles and designs are launched every other month to ensure that the users always have something new to look forward to. Kate Hudson, one of the co-owners at Fabletics, has helped in taking the company ahead with her bold marketing campaigns and design concepts. She has even roped in some of the noted celebrities like Demi Lovato to introduce their inspired designs in the limited collection athleisure wear provided by Fabletics. The company listens to the requirements and demands of the customers through the reviews and feedbacks posted by the customers online. It helps the company to know where they are lacking, and which areas they are doing well and can get better. Staying in sync with the customers’ demand is essential for the company’s success in just about any field, and it is what Fabletics has been doing from the very beginning.
Kate Hudson believes that even as Fabletics is a much younger company in comparison to many of its immediate competitors, it has never bogged down under pressure and the challenges it has faced from the very beginning. She believes that taking risks is the nature of the company and it has helped Fabletics jump the hurdles to achieve success. The dedication of the company towards its customers can be seen in the fact that it has a dedicated team to provide customers services to its loyal customers’ base of over a million customers across the globe. Moreover, there is a team that takes up the customers’ reviews and suggestions given on the internet and answers them as well on behalf of the company. It has helped Fabletics get into the good books of the customers and get a loyal customer base, which is essential in this highly volatile an ever-changing fashion industry.
If you are new to Fabletics and want to shop from their diverse range of athleisure wear for women, it is essential that you take the Lifestyle Quiz at their website. It would help you understand how the company provides a much better and personalized shopping experience than many other online retailers.